Associate of Business
Administration in
Marketing



CCCU & UOWCHK
Awards
Programme Leader:
Mr. Paul YEE

Email:
paulyee@cityu.edu.hk

Programme Induction:

 

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Programme Intended Learning Outcome

Upon successful completion of this programme, students will be able to:

  • Apply marketing and management knowledge and skills to work in front line positions or as management traineeships in marketing and/ or in services sector;
  • Apply interpersonal communication skills and generic skills while working in a culturally diversified team;
  • Relate arts and humanities, science and technology to their study, and to practise in an ethical and professional manner;
  • Analyze business problems and issues taking into consideration various social, political, economic, technological and environmental factors.
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Further Studies Pathways

87.0% of surveyed graduates went on to further studies. The following table lists some of the degree programmes that accepted our graduates in recent years.



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Career Prospects

  • Graduates from this programme will be able to find employment in frontline positions in firms where marketing is an important function. These firms cover a range of business areas such as international trade, finance, service, retail, and wholesale.
  • For those engaged in employment, the average monthly salary is $16,250.
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Main Subject Areas

  • Marketing
  • Management
  • Services Marketing
  • Consumer Behaviour
  • Accounting and Economics
  • Marketing Electives
 
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General Education Courses

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations
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Programme Specific Entrance Requirements

No programme-specific entrance requirement

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Mode of Study

Two-year full-time

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