Associate of Business
Administration in
General Management



CCCU & UOWCHK
Awards
Programme Leader:
Mr. Kenneth CHIANG

Email:
cmchiang@cityu.edu.hk

Programme Induction:

 

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Programme Intended Learning Outcome

Upon successful completion of this programme, students will be able to:

  • Analyze, explain and apply broad-based business knowledge;
  • Demonstrate ethical and professional managerial practices in both local and international dimensions;
  • Communicate effectively in English as well as Chinese both orally and in writing in different business environments;
  • Apply interpersonal and lateral thinking skills to solve problems that are likely to be encountered in work situations;
  • Apply generic skills like information technology, quantitative and analytical reasoning in a range of spheres;
  • Relate the major ideas in arts and humanities, science and technology, society and organisations to their own area of study.
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Further Studies Pathways

87.9% of surveyed graduates went on to further studies. The following table lists some of the degree programmes that accepted our graduates in recent years.



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Career Prospects

  • Graduates from this programme will be able to find employment in diverse sectors such as banking, insurance, marketing, business services, logistics, trading, wholesale and retail. They will normally take up junior administrative or supervisory positions.
  • For those engaged in employment, the average monthly salary is $15,375.
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Main Subject Areas

  • Management
  • Operations Management
  • Management of Organizational Behaviour
  • Financial Management
  • Information Management
  • Entrepreneurship
  • Marketing*
  • Human Resources Management*

*Electives in Marketing and Human Resources Management are offered in the second year.

 
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General Education Courses

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations
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Programme Specific Entrance Requirements

No programme-specific entrance requirement

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Mode of Study

Two-year full-time

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